Lighted flexible display device having a battery supply mount

Claim 2

In combination: a frame provided with an electrical lighting circuit and having a viewing window, said frame being provided with a slot for receiving an advertising card viewable through said viewing window, battery receptacle structure, securement means attached to and disposed on one side of said battery receptacle structure for securing said battery receptacle structure to an external structure, flexible resilient means engaging said battery receptacle structure for enabling resilient and flexible movement of said frame relative to said battery receptacle structure, whereby to allow for frame displacement through flexure of said flexible resilient means during intervals of impingement of said frame by an external object and then resilient return of said flexible resilient means to effect orthogonal position return of said frame with respect to said battery receptacle structure after such intervals, and electrical means routed proximate said flexible resilient means and longitudinally into said frame, for electrically interconnecting said battery receptacle structure with said electrical lighting circuit of said frame, and wherein said frame is provided with an advertising card, said frame also including aligned horizontal apertures, and pin means disposed through said aligned apertures and card for releasably retaining said card in its position within said frame.

Claim 3

In combination: a frame provided with an electrical lighting circuit and having a viewing window, said frame being provided with a slot for receiving an advertising card viewable through said viewing window, battery receptacle structure, securement means attached to and disposed on one side of said battery receptacle structure for securing said battery receptacle structure to an external structure, flexible resilient means engaging said battery receptacle structure for enabling resilient and flexible movement of said frame relative to said battery receptacle structure, whereby to allow for frame displacement through flexure of said flexible resilient means during intervals of impingement of said frame by an external object and then resilient return of said flexible resilient means to effect orthogonal position return of said frame with respect to said battery receptacle structure after such intervals, and electrical means routed proximate said flexible resilient means and longitudinally into said frame, for electrically interconnecting said battery receptacle structure with said electrical lighting circuit of said frame, and wherein said frame is provided with an advertising card, said frame also including aligned horizontal apertures, and pin means disposed through said aligned apertures and card for releasably retaining said card in its position within said frame, and wherein said pin means includes a lower portion disposed beneath said frame and having a support portion for receiving advertising media.

Claim 4

In combination: a frame provided with an electrical lighting circuit and having a viewing window, said frame being provided with a slot for receiving an advertising card viewable through said viewing window, battery receptacle structure, securement means attached to and disposed on one side of said battery receptacle structure for securing said battery receptacle structure to an external structure, flexible resilient means engaging said battery receptacle structure for enabling resilient and flexible movement of said frame relative to said battery receptacle structure, whereby to allow for frame displacement through flexure of said flexible resilient means during intervals of impingement of said frame by an external object and then resilient return of said flexible resilient means to effect orthogonal position return of said frame with respect to said battery receptacle structure after such intervals, and electrical means routed proximate said flexible resilient means and longitudinally into said frame, for electrically interconnecting said battery receptacle structure with said electrical lighting circuit of said frame, and wherein said frame is provided with an advertising card, said frame also including aligned horizontal apertures, and pin means disposed through said aligned apertures and card for releasably retaining said card in its position within said frame, and wherein said pin means includes a lower portion disposed beneath said frame and having a support portion for receiving advertising media.

Claim 5

In combination: a display shelf, a channel configured edge molding secured to said display shelf and providing an upper recess and a lower recess, and an at-shelf advertising display device comprising a frame having an electrical lighting circuit, a battery case operatively provided with at least one battery, and spring-biased structural means for articulatively interconnecting said battery case with said frame, said battery case having a body provided with a lower jaw engaging said molding at said lower recess, said body being provided with an undercut slot, said battery case also having a slide member slideably received in said undercut slot and having an upper jaw engaging said molding at said upper recess and threaded means for adjusting the spacing between said upper and lower jaws and thereby tightening the securement of said jaws and the battery case to said channel molding, said structural means including a cap member secured to said frame and fitted over said battery case for rotational displacement relative thereto, said cap member having an interior arcuate major recess and provided a torsion spring positioned in said major recess, said torsion spring having outwardly extending reaction legs advancable in said major recess, said battery case having upstanding pins engaging said reaction legs for selectively advancing said legs in said major recess, said cap member also having an interior arcuate minor recess communicating with said major recess and serving as a travel path for said pins, whereby said pins can engage and displace said torsion spring legs, said cap member also having shoulder stops, defining extremities of said arcuate major recess, abutting said torsion spring leg, said frame with said cap member being journalled to said battery case for allowing temporary rotational displacement of said frame relative to said battery case during instances of inadvertent frame impingement by an external object and then automatic return, as effected by respective engagement of said pins with said torsion spring, of said frame to orthogonal position, whereby said pins return to their original position between said torsion spring legs when said legs both engage said shoulder stops of said cap member, and electrical means, disposed proximate said torsion spring and proceeding longitudinally into said frame, for intercoupling said battery case and its battery with said electrical circuit of said frame for all movements of said frame relative to said battery case.

Claim 6

In combination: a display shelf, a channel configured edge molding secured to said display shelf and providing an upper recess and a lower recess, and an at-shelf advertising display device comprising a frame having an electrical lighting circuit, a battery case operatively provided with at least one battery, and spring-biased structural means for articulatively interconnecting said battery case with said frame, said battery case having a body provided with a lower jaw engaging said molding at said lower recess, said body being provided with an undercut slot, said battery case also having a slide member slideably received in said undercut slot and having an upper jaw engaging said molding at said upper recess and threaded means for adjusting the spacing between said upper and lower jaws and thereby tightening the securement of said jaws and the battery case to said channel molding, said structural means including a cap member secured to said frame and fitted over said battery case for rotational displacement relative thereto, said cap member having an interior arcuate major recess and provided a torsion spring positioned in said major recess, said torsion spring having outwardly extending reaction legs advancable in said major recess, said battery case having upstanding pins engaging said reaction legs for selectively advancing said legs in said major recess, said cap member also having an interior arcuate minor recess communicating with said major recess and serving as a travel path for said pins, whereby said pins can engage and displace said torsion spring legs, said cap member also having shoulder stops, defining extremities of said arcuate major recess, abutting said torsion spring leg, said frame with said cap member being journalled to said battery case for allowing temporary rotational displacement of said frame relative to said battery case during instances of inadvertent frame impingement by an external object and then automatic return, as effected by respective engagement of said pins with said torsion spring, of said frame to orthogonal position, whereby said pins return to their original position between said torsion spring legs when said legs both engage said shoulder stops of said cap member, and electrical means, disposed proximate said torsion spring and proceeding longitudinally into said frame, for intercoupling said battery case and its battery with said electrical circuit of said frame for all movements of said frame relative to said battery case.