Envelope wrappers with inserts

Claim 1

A relatively flat, thin, in-line printed envelope wrap and insert advertising assembly, comprising: (a) a thin, printed paper sheet constituting an outer wrap having a central panel, a closing flap panel, and a pocket panel, (b) the pocket panel being of substantially less width than the central panel and folded thereover along a single common fold line which constitutes a lower outer edge of the wrapper, (c) the pocket panel and the central panel side edges being aligned and held together along their side edges by an intermediate adhesive layer strip engaging the opposed faces to form a substantially shallow paper insert retainer pocket, (d) a wide flap panel approximately the same width as the central panel and folded thereover along a single common fold line which constitutes the upper edge of the wrapper, (e) the flap panel overlying both the uncovered surface of the central panel and the pocket panel so as to close the wrapper, the side edges of all the panels being in alignment, and the flap panel being held in closed position by adhesive, (f) the inner surface of the flap panel having printing thereon which is visible when the closed wrapper is opened by lifting the flap panel, (g) a plurality of thin flat different printed paper insert sheets contained in the pocket which are less in length than the lateral distance between the adhesive layer strips such that the clearance between their side edges and the adhesive strips will preclude binding and lateral shifting while their width is substantially greater in width than the pocket panel, the relative pocket panel and insert dimensions being such that inserts are both supported within the insert retainer pocket and can readily be grasped and removed.