Stable and easily rinseable liquid cleansing compositions containing cellulosic polymers

Claim 2

A liquid personal cleanser product consisting essentially of: A. a thickener consisting essentially of from about 0.1% to about 1.5% of a water-soluble hydroxyethyl cellulose polymer and mixtures thereof; B. from about 3% to about 20% of a phase stabilizing solvent selected from the group consisting of ethylene glycol, propylene glycol, and mixtures thereof; C. from about 10% to about 50% of a synthetic surfactant; D. from about 0.001% to about 1.0% of electrolyte in addition to ingredients A-C; E. from about 50% to about 80% water; and wherein said solvents of B. have a molecular weight of from about 200 to about 10,000; and wherein said product has a neat product viscosity (100%) of from about 2,000 cps to about 12,000 cps, and a dilute product viscosity (50%) of from about 15 cps to about 95 cps and wherein said liquid cleansing product is substantially a single phase product.

Claim 3

A liquid cleansing product according to claim 1 wherin said hydroxyethyl cellulose has a molar substitution of from about 1.5 to about 3.0.

Claim 4

A liquid cleansing product according to claim 2 wherein the hydroxyethyl cellulose is present at a level of from about 0.1% to about 1.0% and has a molar substitution of from about 2.0 to about 3.0.

Claim 5

A liquid cleansing product according to claim 1 wherein the surfactant is present at a level of from about 10% to about 30%.

Claim 6

A liquid cleansing product according to claim 4 wherein the surfactant is an anionic surfactant.

Claim 7

A liquid cleansing product according to claim 5 wherein the anionic surfactant is selected from the group consisting of sodium alkyl glycerol ether sulfonate, sodium lauroyl sarcosinate, sodium alkyl sulfate, sodium ethoxy (1-12) alkyl sulfate and mixtures thereof.

Claim 8

A liquid cleansing product according to claim 1 wherein said product has a neat viscosity (100%) of from about 4,000 cps to about 10,000 cps and a dilute product viscosity (50%) of from about 20 cps to about 60 cps.

Claim 9

A liquid cleansing product according to claim 7 wherein said product contains from about 1% to about 5% of an alkanolamide of a fatty acid having from about 8 to about 18 carbon atoms.

Claim 10

A liquid cleansing product according to claim 7 wherein said product contains from about 0.1% to about 10% of an opacifier selected from the group consisting of ethylene glycol distearate, talc and mixtures thereof.

Claim 11

The liquid cleansing product according to claim 1 wherein said polymeric solvents of B. have molecular weights of from about 400 to about 800.

Claim 12

A liquid personal cleansing product consisting essentially of: A. a thickener consisting essentially of from about 0.1% to about 1.5% of a water-soluble hydroxyethyl cellulose polymer and mixtures thereof; B. from about 3% to about 10% of a phase stabilizing solvent selected from the group consisting of ethylene glycol, propylene glycol, polyoxyethylene glycol, polyoxypropylene glycol, mixed block copolymers of polyoxyethylene glycol and polyoxypropylene glycol, and mixtures thereof; C. from about 10% to about 50% of a synthetic surfactant; D. from about 0.001% to about 1.0% of electrolyte in addition to ingredients A-C; E. from about 50% to about 80% water; and wherein said solvents of B. have a molecular weight of from about 200 to about 10,000; and wherein said product has a neat product viscosity (100%) of from about 2,000 cps to about 12,000 cps, and a dilute product viscosity (50%) of from about 15 cps to about 95 cps and wherein said liquid cleansing product is substantially a single phase product.

Claim 13

A liquid personal cleansing product consisting essentially of: A. a thickener consisting essentially of from about 0.1% to about 1.5% of a water-soluble hydroxyethyl cellulose polymer and mixtures thereof; B. from about 3% to about 10% of a phase stabilizing solvent selected from the group consisting of ethylene glycol, propylene glycol, polyoxyethylene glycol, polyoxypropylene glycol, mixed block copolymers of polyoxyethylene glycol and polyoxypropylene glycol, and mixtures thereof; C. from about 10% to about 50% of a synthetic surfactant; D. from about 0.001% to about 1.0% of electrolyte in addition to ingredients A-C; E. from about 50% to about 80% water; and wherein said solvents of B. have a molecular weight of from about 200 to about 10,000; and wherein said product has a neat product viscosity (100%) of from about 2,000 cps to about 12,000 cps, and a dilute product viscosity (50%) of from about 15 cps to about 95 cps and wherein said liquid cleansing product is substantially a single phase product.