Cup retention apparatus

Claim 1

A cup retention apparatus for use in combination with the interior structural surfaces of a vehicle to support and engage different sized cups; wherein, the cup retention apparatus comprises: an adjustable receptacle retention unit including a generally L-shaped receptacle receiving member having a pair of cooperating flexible arm members formed on the upper end of the receptacle receiving member; wherein, the flexible arm members are adapted to engage one another to frictionally engage the periphery of different sized cups; a support arm unit comprising a partially flexible member having one end operatively associated with the upper portion of the receptacle retenion unit; wherein, the support arm unit also has a free end comprising an elongated generally rigid insert element that is adapted to engage selected interior structural surfaces of the vehicle to provide support and suspension for the cup retention apparatus; wherein the support arm unit comprises: of the support unit is formed integrally with the upper portion of the receptacle retention unit and the lower portion is further provided with a plurality of reduced thickness segments which function as discrete flexible hinged elements; and, a stiffening unit adapted to engage the flexible portion of the partially flexible member to impart rigidity to said flexible portion.