Shelf channel display tray

Claim 1

A display tray for use along and against a shelf channel, said tray made from a unitary blank of clear stiff plastic material for visually displaying a plurality of like products within said tray, said blank being cut and scored to provide said tray with a rear panel, a front panel of lesser height than said rear panel and disposed in substantially parallel relationship thereto, a pair of parallel disposed side panels interconnecting said rear panel with said front panel and sloping downwardly from said rear panel to said front panel, a bottom flap extending from said rear panel to form an upper bottom flap of said tray, a lower flap extending from each of said side panels and folded inwardly toward each other for interlocking engagement by cooperating interlocking means provided on each of said lower flaps to form lower bottom flaps of said tray, said front panel having a billboard panel extending downwardly therefrom for abutting said shelf channel, said billboard panel comprising a clear upper portion for permitting information affixed to said shelf channel to remain visible through said upper portion, and a lower portion for displaying promotional information regarding said product contained within said tray.