US4661847A
Expired / Lapsed
US
⏱️ 0.0 years remaining
Technique for monitoring magazine readers
Assignee: Individual
•
Filing: 1986-02-19
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Granted: 1987-04-28
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Expires: 2006-02-19
Abstract
Abstract A technique is provided for determining which pages of a selected magazine are read by a person acting as a test subject. Optic lenses are included which provide images of the magazine to a superimposing device. An image of the reader's eyes is also provided to the superimposing device so that the reader's eye movement is superimposed over the particular page being read. The superimposed optical signal is provided to a video camera which supplies it to a video monitor for real time observation as well as to a video recorder for later analysis.
Inventors
- 👤 Lee S. Weinblatt
Bibliographic Details
Application Number
—
Jurisdiction
US
Data Source
google_patents
Last Synchronized
2026-11-07 18:12
CPC Classifications
A; A61; A61B; A61B3/00; A61B3/10; A61B3/113; G; G09; G09B; G09B19/00
Claims Analysis
Total Claims: 12
Claim 1
Independent Claim
88 words
Apparatus for determining the extent to which pages in a selected publication are looked at by an individual test subject, comprising: a housing; first optic means secured to said housing and placed opposite the publication for providing an image of said publication; second optic means secured to said housing and aimed at the eyes of the individual test subject to provide an image of at least one of said eyes; and means in said housing for superimposing the images provided by the said first and second optic means.
Claim 2
Dependent Claim
88 words
Apparatus for determining the extent to which pages in a selected publication are looked at by an individual test subject, comprising: a housing; first optic means secured to said housing and placed opposite the publication for providing an image of said publication; second optic means secured to said housing and aimed at the eyes of the individual test subject to provide an image of at least one of said eyes; and means in said housing for superimposing the images provided by the said first and second optic means.
Claim 3
Dependent Claim
59 words
The apparatus of claim 1, wherein a selected publication, when laid in an open position, has a left page and a right page, and wherein said first optic means comprises one lens adapted to provide an image of the left page of said publication and another lens adapted to provide an image of the right page of said publication.
Claim 4
Dependent Claim
12 words
The apparatus of claim 2, wherein said lenses are wide angle lenses.
Claim 5
Dependent Claim
21 words
The apparatus of claim 3, wherein said first optic means is secured to a portion of said housing overhanging said publication.
Claim 6
Dependent Claim
14 words
The apparatus of claim 1, wherein said second optic means comprises a telephoto lens.
Claim 7
Dependent Claim
31 words
The apparatus of claim 1, wherein said superimposing means comprises an optical unit and mirror means for directing the images from said first and second optical means to said optical unit.
Claim 8
Dependent Claim
27 words
The apparatus of claim 6, wherein the mirror means includes a first mirror swivelably mounted in said housing and receiving the image from said second optic means.
Claim 9
Dependent Claim
25 words
The apparatus of claim 7, wherein said first mirror is connected to position control means for selectively setting the swivelable position of said first mirror.
Claim 10
Dependent Claim
19 words
The apparatus of claim 8, further comprising video means for detecting the superimposed images produced by said superimposing means.
Claim 11
Dependent Claim
18 words
The apparatus of claim 9, further comprising means coupled to said video means for displaying the superimposed images.
Claim 12
Dependent Claim
16 words
The apparatus of claim 9, further comprising means for recording the output of said video means.
References Cited (Backward Citations)
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USPTO Annuity & Maintenance Windows
| Annuity Stage | Window Opens | Payment Deadline | Surcharge Period Until | Estimated Fee | Status |
|---|---|---|---|---|---|
| 3.5 Years (Year 4) | 1990-04-27 | 1990-10-27 | 1991-04-28 | $2000.00 | Window Closed / Lapsed |
| 7.5 Years (Year 8) | 1994-04-27 | 1994-10-27 | 1995-04-28 | $3760.00 | Window Closed / Lapsed |
| 11.5 Years (Year 12) | 1998-04-27 | 1998-10-27 | 1999-04-28 | $7700.00 | Window Closed / Lapsed |