Bingo game involving promotional coupons

Claim 1

A game of the type known as "bingo" for players comprising: (a) a single edition printed run-of-press, multi-page and mass circulation publication; (b) a set of playing cards, one of said set of cards being provided with each copy of said publication, each of said cards having a grid with several rows and columns forming set of patterned areas, each patterned area respectively bearing individual area indicia thereon; (c) a set of coupons common to all players printed in said publication, at least a portion of said coupons being positioned at various isolated locations throughout the pages of the publication as to be spaced apart from one another by printed subject matter unrelated thereto, each coupon respectively bearing individual coupon indicia, whereby every player has an identical set of coupon indicia bearing coupons; at least a portion of said coupons being interspersed throughout said publication with unrelated printed material therebetween; (d) said area indicia and said coupon indicia being cooperatively related, in that selected indicia from the coupon indicia set are matched area indicia with selected indicia from the area indicia set such that said matched area indicia describe a predetermined pattern on said playing card grid; whereby each player is urged to scan each page of said publication to determine the presence of said coupons in order to produce said predetermined pattern of matched area indicia; and wherein: (e) said set of playing cards comprises a first portion of playing cards and a second portion of playing cards, said playing card set first and second portions each include a predetermined pattern of matched area indicia; said predetermined patterns of said matched area indicia of respective first and second playing card portions are dissimilar to each other; and said predetermined patterns of said matched indicia on all playing cards within a particular one of said portions are similar.