Featured price card holder

Claim 1

A plastic display card holder for receiving and gripping a card for display purposes, said holder comprising interconnected spaced-apart extruded wall portions of a relatively rigid plastic, said wall portions being connected in a manner to provide an entrance therebetween for a display card, a plurality of soft flexible resilient plastic fins integral with and coextruded on each of said wall portions and extending the length of each wall portion to provide a plurality of opposing fins, said plastic fins being of a soft plasticized plastic which has a durometer rating in the range of 55 to 95, said soft plasticized plastic bonding to said rigid plastic when coextruded onto said rigid plastic, said opposing fins being offset laterally of each other relative to said entrance, said fins on each said wall portion extend into the space between the wall portions greater than one-half the distance between said wall portions whereby said opposing fins overlap one another, said fins as they extend into said space between the wall portions are directed generally away from the entrance of the holder in the direction of insertion of a display card, the arrangement being such that as a display card is inserted in the holder, the fins flex away from said entrance to receive readily such inserted display card, such flexed fins of said soft plastic frictionally engaging such inserted display card and increase the grip on such display card as it is withdrawn by virtue of the fins being flexed in a direction opposite said direction in which they normally extend, said fins in flexing in said opposite direction releasing such card being withdrawn without damaging such card.