Set of advertising components

Claim 1

A kit of lightweight, inexpensive, reusable and portable components for forming both temporarily and with facility any of a multiplicity of advertising messages comprising a display sheet formed by a flat, thin and flexible mild steel sheet adapted to be mounted in full view and preferably suspended from the ceiling of a commercial area, such as a store and the like, a plurality of characters having a flat, flexible, and blocked-out form each magnetically attractive on one of their sides and of only minimal thickness that said characters mounted on said display sheet on either side and optionally on both sides create the visual impression of a lettered placard, an alignment strip having a body formed of rubber or similar synthetic material including a flat rectangular web portion, a recess on one side of said web portion for supporting a rigid member when it is desired to rigidify said alignment strip in the placement of characters on said display sheet, and said web portion being magnetically attractive on at least the other side adapted to be received on a support surface and a portable loose-leaf filing device including a plurality of thin, flat and flexible mild steel sheets each carrying silk-screen printed images representative of said characters to be received on respective sheets so that these characters may be filed in an orderly fashion for quick access, each said character being susceptible to be manually detached by slight flexure of the sheet to which it is magnetically attached, and each said character being set on said display sheet by implementation of said alignment strip to form said temporary advertising message, said advertising message capable of being set in any of a rectilinear and non-rectilinear fashion according to the capability of said alignment strip to flex along its longitudinal sides with each said character so disposed being retained in the set position by magnetic attraction between said character and said display sheet.