Stress resistant supermarket dispenser for informational sheets

Claim 1

In assemblage of items for presentation for dispensation in serial fashion, the assemblage including a plurality of informational sheetlike items, means for supporting said items selectively from an indicia bearing channel mounted upon an edge of a shelf or wall frame, said channel having top and bottom flanges, said support means including a flat support plate of flexible synthetic resinous material including a head and base section, a pair of ears, the improvement comprising: said plate being of cruciform configuration including said pair of ears symmetrically extending laterally from a vertical strip, said ears being selectively inserted into said channel, and inwardly directed pressure applied to said ears securing said ears to inner surface of said channel; and adhesive means on the upper portion of said supporting means for attaching said upper portion of said dispenser to a flat surface, said plate being scored for bending through substantially 90° along a line below the location of said adhesive means.