Printed coupon folder

Claim 1

A printed coupon direct mail folder comprising an even numbered plurality of individual panels that are oblong in plan and equal in size and are attached edge to edge seriatim with their narrow sides in alignment to form a unitary element that is oblong in plan, the long axis of each individual panel being perpendicular to the long axis of said element, each of said individual panels bearing printed promotional material related to an associated saleable item, at least one of said individual panels bearing a printed redemption coupon, said printed coupon providing for the purchase of the associated saleable item at a predetermined reduction in price, each of said individual panels being connected across said element to an adjacent individual panel by a rectilinear weakened zone, said weakened zones being perpendicular to the long axis of said element, said element being folded by a plurality of parallel over-and-over folds to a member that has the plan size of a single individual panel and a thickness of all of said individual panels combined, said parallel over-and-over folds including a first fold whereby the oblong element is folded in half with the endmost individual panels being registered in planar parallelism and the weakened zones in each half being superimposed, and succeeding parallel over-and-over folding of said element at said superimposed weakened zones exclusive of said endmost panels, terminating with a final parallel over-fold of the element exclusive of said endmost individual panels onto said registered endmost individual panels, and means to secure said folder in folded condition against premature opening.