US3913249A
Expired / Lapsed
US
⏱️ 0.0 years remaining
Brand name shopping guide
Assignee: Individual
•
Filing: 1974-08-22
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Granted: 1975-10-21
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Expires: 1994-08-22
Abstract
Abstract A shopping guide adapted to indicate needed items by preferred brand names. The guide is formed by a core plate sandwiched between a pair of display panels. Each panel is provided with one or more rows of windows, alongside of which appear a general list of items identified by their generic names, so that each window represents a respective item. Interposed between each window and the core plate is a mask that is slidable within a restricted frame area whereby the mask is shiftable from an open position in which the window is fully exposed to reveal a brand name printed on the core plate to a closed position in which the window is fully blocked. Thus by selectively shifting masks to their open positions, the guide thereby indicates the items to be purchased by their brand names.
Inventors
- 👤 Walter Kaslow
Bibliographic Details
Application Number
—
Jurisdiction
US
Data Source
google_patents
Last Synchronized
2026-10-30 08:32
CPC Classifications
G; G09; G09F; G09F7/00; G09F7/02; G09F7/08; G09F7/10
Claims Analysis
Total Claims: 7
Claim 1
Independent Claim
199 words
A shopping guide comprising: A. a core plate, B. a pair of identical display panels sandwiching said core plate, each panel having a row of windows thereon and a presentation area parallel to said row, said presentation area having formed thereon a general list of items, each item in the general list being disposed adjacent a respective window in the row and identifying a product to be purchased by its generic name, said core plate having a list of brand names on each face thereof in registration with said windows, the brand names being related to the items associated with said windows; and C. a mask interposed between each window in said row and said core plate, coacting means on the masks and the core plate to selectively maintain the masks in position, said mask being shiftable from a closed position in which the window is blocked to cover the brand name associated therewith to an open position revealing said name, whereby the user by selectively shifting the masks, identifies the items to be purchased, each mask being confined within a frame area defined by ribs encompassing each window and formed in the rear of each of said panels.
Claim 2
Dependent Claim
199 words
A shopping guide comprising: A. a core plate, B. a pair of identical display panels sandwiching said core plate, each panel having a row of windows thereon and a presentation area parallel to said row, said presentation area having formed thereon a general list of items, each item in the general list being disposed adjacent a respective window in the row and identifying a product to be purchased by its generic name, said core plate having a list of brand names on each face thereof in registration with said windows, the brand names being related to the items associated with said windows; and C. a mask interposed between each window in said row and said core plate, coacting means on the masks and the core plate to selectively maintain the masks in position, said mask being shiftable from a closed position in which the window is blocked to cover the brand name associated therewith to an open position revealing said name, whereby the user by selectively shifting the masks, identifies the items to be purchased, each mask being confined within a frame area defined by ribs encompassing each window and formed in the rear of each of said panels.
Claim 3
Dependent Claim
33 words
A guide as set forth in claim 1, wherein said coacting means is constituted by a boss provided in said masks and receivable in a socket in said plate to detent said mask.
Claim 4
Dependent Claim
28 words
A guide as set forth in claim 1, wherein said panels each have two adjacent rows of windows, with a presentation area on each side of said rows.
Claim 5
Dependent Claim
23 words
A guide as set forth in claim 1, wherein each a boss with a tab projecting through said window to facilitate manipulation thereof.
Claim 6
Dependent Claim
25 words
A guide as set forth in claim 1, wherein said plate and said panels are fabricated of synthetic plastic and are laminated to each other.
Claim 7
Dependent Claim
18 words
A guide as set forth in claim 1, wherein said brand names appear in their established trademark form.
References Cited (Backward Citations)
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USPTO Annuity & Maintenance Windows
| Annuity Stage | Window Opens | Payment Deadline | Surcharge Period Until | Estimated Fee | Status |
|---|---|---|---|---|---|
| 3.5 Years (Year 4) | 1978-10-20 | 1979-04-21 | 1979-10-21 | $2000.00 | Window Closed / Lapsed |
| 7.5 Years (Year 8) | 1982-10-20 | 1983-04-21 | 1983-10-21 | $3760.00 | Window Closed / Lapsed |
| 11.5 Years (Year 12) | 1986-10-20 | 1987-04-21 | 1987-10-21 | $7700.00 | Window Closed / Lapsed |