Direct mail advertising booklet and method of production

Claim 2

A HIGH SPEED METHOD OF PRODUCING BOOKLETS HAVING PERSONALIZED ADDRESSES THEREON, COMPRISING THE STEPS OF PRINTING A CONTINUOUS COVER PAPER STRIP WITH REPETITIVE INFORMATION ALONG THE LENGTH THEREOF, THE COVER PAPER STRIP HAVING A FIRST HALF PORTION AND A SECOND HALF PORTION, FORMING A SERIES OF LONGITUDINALLY SPACED APERTURES WITHIN THE FIRST HALF PORTION OF SAID COVER PAPER STRIP, PRINTING AT LEAST ONE CONTINUOUS INSERT PAPER STRIP WITH REPETITIVE INFORMATION ALONG THE LENGTH THEREOF, THE INSERT PAPER STRIP HAVING A WIDTH SUBSTANTIALLY ONE-HALF THAT OF SAID COVER PAPER STRIP, COLLATING THE INSERT PAPER STRIP INTO SUPERPOSED RELATION WITH THE SECOND HALF PORTION OF THE COVER PAPER STRIP, ATTACHING ONE LONGITUDINALLY EDGE PORTION OF THE INSERT PAPER STRIP TO THE LONGITUDINAL CENTER PORTION OF THE COVER PAPER STRIP, PERSONALIZED ADDRESSING THE INSERT PAPER STRIP AT LONGITUDINALLY SPACED INTERVALS WITH DIFFERENT ADDRESSES FOLDING THE FIRST HALF PORTION OF THE COVER PAPER STRIP OVER ONTO THE INSERT PAPER STRIP FOR EXPOSING A PERSONALIZED ADDRESS THROUGH EACH APERTURE AND TO FORM A CONTINUOUS SERIES OF BOOKLETS, AND SEVERING THE COLLATED STRIPS AT LONGITUDINALLY SPACED INTERVALS TO SEPERATE THE BROOKLETS.

Claim 3

A method as defined in claim 1 wherein the insert paper strip carries a detachable portion for each booklet, and said detachable portion is personalized addressed.

Claim 4

A method as defined in claim 2, wherein the detachable portion is printed with a return address and forms a return mailer.

Claim 5

A method as defined in claim 1 including the steps of forming longitudinally spaced feed holes within at least one longitudinal edge portion of each of said cover paper strip and said insert paper strip.

Claim 6

A method as defined in claim 1 including the step of forming longitudinally spaced and laterally extending score lines within the cover paper strip and the insert paper strip to facilitate severing the collated strips for separating the booklets.

Claim 7

A method as defined in claim 1 wherein a second continuous insert paper strip is printed and collated in superposed relation with said one insert paper strip, and including the step of attaching a longitudinal edge portion of the second insert paper strip to the corresponding edge portion of said one insert paper strip.

Claim 8

A method as defined in claim 1 wherein said one longitudinal edge portion of the insert paper strip is attached by a longitudinally extending line of adhesive.

Claim 9

A method as defined in claim 7 wherein the cover paper strip is folded along a longitudinally extending line adjacent said line of adhesive.

Claim 10

A method as defined in claim 1 wherein each of said apertures within said first half portion of said cover paper strip has a substantially rectangular configuration.

Claim 11

A high speed method of producing booklets having personalized addresses thereon, comprising the steps of printing a continuous cover paper strip with repetitive information along the length thereof, the cover paper strip having a first half portion and a second half portion, forming a series of longitudinally spaced apertures within the first half portion of said cover paper strip, printing at least one continuous insert paper strip with repetitive information along the length thereof, the insert paper strip having a width substantially one half that of said cover paper strip, collating the insert paper strip into superposed relation with the second half portion of the cover paper strip, attaching one longitudinal edge portion of the insert paper strip to the longitudinal center portion of the cover paper strip by a longitudinally extending line of adhesive, personalized addressing the insert paper strip at longitudinally spaced intervals with different addresses, folding the first half portion of the cover paper strip over onto the insert paper strip for exposing a personalized address through each aperture and to form a continuous series of booklets, and forming longitudinally spaced and laterally extending lines of perforations within the collated strips to facilitate separating the booklets.

Claim 12

A high speed method of producing booklets having personalized addresses thereon, comprising the steps of printing a continuous cover paper strip with repetitive information along the length thereof, the cover paper strip having a first half portion and a second half portion, forming a series of longitudinally spaced apertures within the first half portion of said cover paper strip, printing at least one continuous insert paper strip with repetitive information along the length thereof, the insert paper strip having a width substantially one half that of said cover paper strip, collating the insert paper strip into superposed relation with the second half portion of the cover paper strip, attaching one longitudinal edge portion of the insert paper strip to the longitudinal center portion of the cover paper strip by a longitudinally extending line of adhesive, personalized addressing the insert paper strip at longitudinally spaced intervals with different addresses, folding the first half portion of the cover paper strip over onto the insert paper strip for exposing a personalized address through each aperture and to form a continuous series of booklets, and forming longitudinally spaced and laterally extending lines of perforations within the collated strips to facilitate separating the booklets.