Display tray with merchandise-mounted card packages

Claim 1

In combination a plurality of cards having merchandisemounted thereon, and a tray for supporting and displaying said cards in an erect position, said tray being fabricated from a thin, thermoplastic resin material and having a generally rectangular bottom, a pair of upstanding side walls, an open end and an upstanding end wall at the other end, said walls being integral with said bottom; a plurality of ribs formed in said side walls and extending externally thereof so as to buttress said side walls, said ribs providing slots in each side wall with the slots in one side wall being opposite and registering with the slots in the other side wall so that the cards having merchandise mounted thereon are inserted into opposite slotted ribs and held therein in an erect position; the height of said side walls being less than the height of the inserted cards so that said cards can be displayed in said tray; a plurality of longitudinal ribs in the bottom of said tray close to each of said side walls to resist longitudinal bending of said tray; a plurality of transverse ribs in said bottom to resist transverse bending of said tray so that said transverse ribs and said longitudinal ribs cooperate to resist twisting of said tray; and wherein said longitudinal ribs and transverse ribs are disposed in a concave-convex arrangement wherein the ribs in one direction are concave and the ribs in the other direction are convex.