US3807771A
Expired / Lapsed
US
⏱️ 0.0 years remaining
Advertising insert
Assignee: DAVIS K ALLAN TRUSTEE
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Filing: 1972-05-30
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Granted: 1974-04-30
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Expires: 1992-05-30
Abstract
Abstract An advertising insert adapted to be inserted within the pages of a publication is comprised of a generally rectangular sheet of imprintable material. The sheet has a fold line extending between its sides, and a generally rectangular area extending across the fold line is separated from the sheet on one side of the fold line and joined to the sheet on the other side of the fold line by a perforated line. The area, however, is not folded when the sheet is folded along the fold line. The area thus projects beyond the sheet when the sheet is folded, to form an attention getting projection, and the area may be separated from the sheet along the perforated lines to serve as a reply card or coupon or the like.
Inventors
- 👤 C Greason
Bibliographic Details
Application Number
—
Jurisdiction
US
Data Source
google_patents
Last Synchronized
2026-10-31 04:33
CPC Classifications
G; G09; G09F; G09F23/00; G09F23/10
Claims Analysis
Total Claims: 6
Claim 1
Independent Claim
187 words
An advertising insert adapted to be inserted between the pages of a multi-page journal for distribution, said insert comprising a sheet of a material capable of being impressed with printed matter, said sheet having at least one fold line, a first part of saiD sheet extending across said fold line forming an area that is fully separated from said sheet on one side of said fold line and joined to said sheet on the other side of said fold line by a perforated margin, a second part of said sheet extending across said fold line forming an area that is fully separated from said sheet on said other side of said fold line and joined to the sheet on said one side of the fold line by a perforated margin, the portion of said sheet only outside of said areas being folded along said fold line whereby the fully separated portions of said areas extend beyond the remainder of said sheet at said fold line, said areas abutting one another along at least portions of said fully separated parts thereof prior to folding about said fold line.
Claim 2
Dependent Claim
187 words
An advertising insert adapted to be inserted between the pages of a multi-page journal for distribution, said insert comprising a sheet of a material capable of being impressed with printed matter, said sheet having at least one fold line, a first part of saiD sheet extending across said fold line forming an area that is fully separated from said sheet on one side of said fold line and joined to said sheet on the other side of said fold line by a perforated margin, a second part of said sheet extending across said fold line forming an area that is fully separated from said sheet on said other side of said fold line and joined to the sheet on said one side of the fold line by a perforated margin, the portion of said sheet only outside of said areas being folded along said fold line whereby the fully separated portions of said areas extend beyond the remainder of said sheet at said fold line, said areas abutting one another along at least portions of said fully separated parts thereof prior to folding about said fold line.
Claim 3
Dependent Claim
25 words
The advertising insert of claim 1 wherein said sheet is generally rectangular, and said fold line extends transversely across said sheet between the sides thereof.
Claim 4
Dependent Claim
35 words
The advertising insert of claim 1 when said areas are both generally rectangular, and at least one full side and a portion of another side of each of said areas is separated from said sheet.
Claim 5
Dependent Claim
20 words
The advertising insert of claim 1 wherein said areas each form a reply card, and include a return address thereon.
Claim 6
Dependent Claim
24 words
The advertising insert of claim 1 wherein said areas each comprises a coupon adapted to be separated from said sheet along said perforated lines.
References Cited (Backward Citations)
USPTO Annuity & Maintenance Windows
| Annuity Stage | Window Opens | Payment Deadline | Surcharge Period Until | Estimated Fee | Status |
|---|---|---|---|---|---|
| 3.5 Years (Year 4) | 1977-04-29 | 1977-10-29 | 1978-04-30 | $2000.00 | Window Closed / Lapsed |
| 7.5 Years (Year 8) | 1981-04-29 | 1981-10-29 | 1982-04-30 | $3760.00 | Window Closed / Lapsed |
| 11.5 Years (Year 12) | 1985-04-29 | 1985-10-29 | 1986-04-30 | $7700.00 | Window Closed / Lapsed |