Merchandise display structure

Claim 1

A merchandise display structure comprising: a. a plurality of elongated spaced base members each having a lower edge and an upper edge and adapted to be positioned on a supporting surface, said base members each having a plurality of spaced upwardly opening recesses in the upper edge thereof with at least one of said upwardly opening recesses being adjacent each end of said base members; b. a plurality of elongated generally cylindrical standards arranged with a standard for each of said upwardly opening recesses in said base members and each having a lower end portion thereof received within said respective recess with the respective standard extending upwardly therefrom; c. a resilient coating on an exterior surface of each of said standards; d. a plurality of support rails extending between adjacent standards and arranged in horizontally aligned pairs and having upper edges, said support rails being vertically spaced and each being a pair of spaced elongated planar members with facing recesses defining vertically extending openings to receive a respective standard portion therein, said support rails each having means thereon and adjacent each of said vertically extending openings therein for urging said pair of spaced planar members into clamping engagement with said respective standard portion in the respective vertically extending openings to effect compression of said resilient coating and support of said rails thereon; and e. a plurality of planar members each extending between a pair of adjacent support rails and having portions engaging the upper edges thereof for support thereby and to provide support for merchandise displayed thereon.