Advertising brochure containing die cut sheets

Claim 2

An advertising brochure comprising first and second sheets hingedly connected at one edge and having different aligned primary information areas on their inner or opposed pages, a plurality of sheets intermediate said first and second sheets hingedly connected at one edge to the said one edges of said first and second sheets, each of said intermediate sheets containing a secondary information area on at least one page or side thereof, said secondary information areas differing from each other and also from said primary information areas, said plurality of sheets having openings therein with at least portions thereof being in registry with portions of both of said primary information areas and with at least certain of said secondary information areas being out of registry with at least certain of said openings, whereby portions of said primary information areas are continually visible through said openings and whereby at least some of said secondary information areas become individually visible as said plurality of sheets are turned about their said one edges.

Claim 3

An advertising brochure as defined in claim 1 in which said openings are the same size.

Claim 4

An advertising brochure as defined in claim 1 in which said openings are progressively larger in size.

Claim 5

An advertising brochure comprising first and second sheets hingedly connected at one edge and having aligned primary information areas on their inner or opposed pages, a plurality of sheets intermediate said first and second sheets hingedly connected at one edge to the said one edges of said first and second sheets, said plurality of sheets having openings therein with at least portions thereof in registry with portions of both of said primary information areas, a third sheet hingedly connected at one edge to said first and second sheets, said second sheet being between said first and third sheets, said third sheet having a primary information area on the page or side thereof facing said second sheet and being in alignment with the primary information areas on said first and second sheets, and a second plurality of sheets hingedly connected at one edge to the one edge of said first, second and third sheets, said second plurality of sheets being intermediate said second and third sheets and haVing openings therein with portions thereof in registry with a portion of the primary information on said third sheet.

Claim 6

An advertising brochure comprising first and second sheets hingedly connected at one edge and having aligned primary information areas on their inner or opposed pages, a plurality of sheets intermediate said first and second sheets hingedly connected at one edge to the said one edges of said first and second sheets, said plurality of sheets having openings therein with at least portions thereof in registry with portions of both of said primary information areas, a third sheet hingedly connected at one edge to said first and second sheets, said second sheet being between said first and third sheets, said third sheet having a primary information area on the page or side thereof facing said second sheet and being in alignment with the primary information areas on said first and second sheets, and a second plurality of sheets hingedly connected at one edge to the one edge of said first, second and third sheets, said second plurality of sheets being intermediate said second and third sheets and haVing openings therein with portions thereof in registry with a portion of the primary information on said third sheet.

Claim 7

An advertising brochure as defined in claim 4 in which each opening in said first plurality of intermediate sheets is progressively larger.

Claim 8

An advertising brochure as defined in claim 5 in which each opening in said second plurality of intermediate sheets is of the same size.

Claim 9

An advertising brochure as defined in claim 6 in which said second sheet has a primary information area on the page or side thereof facing said third sheet which is in registry with the primary information area on said third sheet, a portion of each opening in said second plurality of sheets additionally being in registry with a portion of said last-mentioned primary area.

Claim 10

An advertising brochure as defined in claim 7 in which said second sheet is removable, whereby portions of the openings in said first and second plurality of sheets are then in registry with portions of the information areas on said first and third sheets.

Claim 11

An advertising brochure as defined in claim 8 in which said second plurality of sheets have secondary information areas on at least one page or side thereof.

Claim 12

An advertising brochure comprising first and second sheets hingedly connected at one edge having aligned primary information areas on their inner or opposed pages which primary information areas differ from each other as to their advertising content, a plurality of sheets intermediate said first and second sheets hingedly connected at one edge to the said one edges of said first and second sheets, said intermediate sheets containing secondary information areas on each side thereof and having openings of progressively larger size therein with at least portions of said openings being in registry with portions of both of said primary information areas, the intermediate sheet having the smallest opening therein residing nearest said first sheet, and having its secondary area on the back side thereof facing away from said first sheet juxtaposed with respect to said smallest opening so that when this intermediate sheet is turned so as to overlie said first sheet, then said smallest opening reveals at least a portion of said primary area on said first sheet and the said secondary information area on the back side of said intermediate sheet with the smallest opening therein is then viewed in association with the exposed portion of the primary information area on said first sheet, said secondary information area on the back side of the sheet containing the smallest opening being juxtaposed so that when the next intermediate sheet overlies the first intermediate sheet said secondary information area is covered, the opening in said next intermediate sheet being of a size to expose a greater portion of the primary area on said second sheet.

Claim 13

An advertising brochure comprising first and second sheets hingedly connected at one edge having aligned primary information areas on their inner or opposed pages which primary information areas differ from each other as to their advertising content, a plurality of sheets intermediate said first and second sheets hingedly connected at one edge to the said one edges of said first and second sheets, said intermediate sheets containing secondary information areas on each side thereof and having openings of progressively larger size therein with at least portions of said openings being in registry with portions of both of said primary information areas, the intermediate sheet having the smallest opening therein residing nearest said first sheet, and having its secondary area on the back side thereof facing away from said first sheet juxtaposed with respect to said smallest opening so that when this intermediate sheet is turned so as to overlie said first sheet, then said smallest opening reveals at least a portion of said primary area on said first sheet and the said secondary information area on the back side of said intermediate sheet with the smallest opening therein is then viewed in association with the exposed portion of the primary information area on said first sheet, said secondary information area on the back side of the sheet containing the smallest opening being juxtaposed so that when the next intermediate sheet overlies the first intermediate sheet said secondary information area is covered, the opening in said next intermediate sheet being of a size to expose a greater portion of the primary area on said second sheet.

Claim 14

An advertising brochure as defined in claim 10 in which said second sheet is removable.

Claim 15

An advertising brochure as defined in claim 11 including a third sheet hingedly connected at one edge to said first and second sheets having a primary information area thereon with at least a portion thereof in registry with the openings in said intermediate sheets so that when said second sheet is removed, the portion of said primary area on said third sheet is visible through said openings in said intermediate sheets.

Claim 16

An advertising brochure as defined in claim 12 including a second plurality of intermediate sheets located between said second and third sheets, each of said second plurality of sheets having aligned openings of the same size therein so that when said second sheet has been removed, the same portion of the primary area on said third sheet is exposed to view through the openings of said second plurality of sheets, the openings in said second intermediate sheets being at least as large as the smallest opening in said first intermediate sheets, whereby said second intermediate sheets do not cover any portion of the prImary area on said first sheet which is exposed to view through said smallest opening when said second sheet has been removed.