Advertising process and apparatus therefor

Claim 1

A SIGN SYSTEM COMPRISING A PLURALITY OF LIKE SIGNS, A SELECTOR SWITCH OPERATIVELY CONNECTED TO EACH OF SAID SIGNS FOR THE CONCURRENT LIKE CONNECTION THEREOF TO A POWER SOURCE THEREOF, SAID SIGNS EACH COMPRISING A SERIES OF LIKE AND INTERSECTING ROWS OF LAMPS EXTENDING ACROSS SAID SIGN VERTICALLY AND HORIZONTALLY AND EACH OF SAID LAMPS SUPPORTED ON A FACE PORTION OF SAID SIGN AND, OPERATIVELY CONNECTED TO EACH OF SAID LAMPS, A FIRST MEANS FOR SIMULTANEOUSLY ILLUMINATING ALL LAMPS IN ANY OF SAID ROWS SUCCESSIVELY AND CUMULATIVELY TRANSVERSE TO THE LENGTHS OF SAID ROWS FROM A FIRST SIDE OF SAID FACE PORTION TO AN OPPOSED SIDE THEREOF AND A SECOND MEANS FOR SIMULTANEOUSLY ILLUMINATING ALL LAMPS IN ANY OF SAID ROWS SUCCESSIVELY AND CUMULATIVELY TRANSVERSE TO THE LENGTHS OF SAID ROWS FROM SAID OPPOSED SIDE OF SAID FACE PORTION TO SAID FIRST SIDE THEREOF AND SAID FIRST MEANS AND SAID SECOND MEANS EACH PROVIDING THAT EACH SAID PATTERN OF ILLUMINATION OF THE LAMPS OF SAID ROWS IS COMPLETED ON EACH SIGN WITHIN ONE-HALF TO TWO SECONDS OVER A LENGTH AND WIDTH OF EACH TEN FEET THEREOF AND SAID LAMPS COVERING SUBSTANTIALLY THE ENTIRE AREA OF THE FACE PORTION OF EACH SUCH SIGN AND, OPERATIVELY CONNECTED THERETO, CONTROL MEANS FOR SELECTING ONE OR THE OTHER OF SUCH FIRST AND SECOND MEANS FOR ILLUMINATING SAID LAMPS OF EACH SAID SIGN.