EP1035485A2
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EP
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System and method for analyzing customer transactions and interactions
Assignee: NCR International Inc
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Filing: 2000-02-21
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Granted: —
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Expires: 2020-02-21
Abstract
Abstract A system and method is provided for analyzing customer behavior based on the time when those behaviors occur. This invention captures information about customer transactions and interactions over time, classifies customers into one or more clusters based on their time-based interactions and transactions, or both, and uses this classification to perform selected target marketing and cross-selling. This is performed by temporally tagging customer transactions and interactions, analyzing the tagged information to create temporal profiles, creating advertising campaigns aimed at the temporal profiles, triggering an advertising campaign, and analyzing the effectiveness of the advertising campaign.
Inventors
- 👤 Joanne Synowsky Walter
- 👤 David Keith Schrader
Bibliographic Details
Application Number
—
Jurisdiction
EP
Data Source
google_patents
Last Synchronized
2026-11-07 11:04
CPC Classifications
G; G06; G06Q; G06Q30/00; G06Q30/02; G06Q30/0241; G06Q30/0242; G06Q30/0251; G06Q30/0255; G06Q30/0269; G06Q30/0277
Claims Analysis
Total Claims: 9
Claim 1
Independent Claim
106 words
A system for performing targeted advertising based upon a customer's prior
transactions and interactions, comprising: (a) input means for receiving transaction data associated with a retail
transaction, wherein the transaction data includes customer information,
purchasing information and temporal information associated with the
transaction; (b) means for creating a temporal profile for each customer, based upon the
transaction data received by the input means for one or more retail
transactions; (c) means for creating a segment of temporal profiles, each segment having
a set of temporal profiles with similar temporal information and similar
purchasing information; and (d) means for generating an advertising campaign directed to the segment.
Claim 2
Dependent Claim
19 words
A system as claimed in claim 1, comprising: (e) means for analyzing the advertising campaign to determine its
effectiveness.
Claim 3
Dependent Claim
18 words
A system as claimed in claim 1 or claim 2, wherein the input means comprises
a point-of-service terminal.
Claim 4
Independent Claim
19 words
A system as claimed in any of claims 1 to 3, wherein the input means
comprises a Web server.
Claim 5
Independent Claim
21 words
A system as claimed in any preceding claim, wherein the temporal information
comprises the date and time of the retail transaction.
Claim 6
Independent Claim
46 words
A system as claimed in any preceding claim, wherein the temporal profile
creating means comprises: (i) means for analyzing the transaction data to create a transaction
profile for each customer; and (ii) means for time-wise analyzing the profile to create a temporal
profile for each customer.
Claim 7
Dependent Claim
100 words
A process for performing targeted advertising based upon a customer's prior
transactions and interactions, comprising the steps of: (a) receiving transaction data associated with a retail transaction, wherein
the transaction data includes customer information, purchasing
information and temporal information associated with the transaction; (b) creating a temporal profile for each customer, based upon the
transaction data received by the input means for one or more retail
transactions; (c) creating a segment of temporal profiles, each segment having a set of
temporal profiles with similar temporal information and similar
purchasing information; and (d) generating an advertising campaign directed to the segment.
Claim 8
Dependent Claim
21 words
A process as claimed in claim 7, further comprising the step of: (e) analyzing the advertising campaign to determine its effectiveness.
Claim 9
Dependent Claim
41 words
A process as claimed in claim 7, wherein step (b) comprises the sub-steps of: (i) analyzing the transaction data to create a transaction profile for
each customer; and (ii) time-wise analyzing the profile to create a temporal profile for
each customer.
References Cited (Backward Citations)
No citation records indexed.
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