Claims Analysis
Total Claims: 13
Claim 1
Independent Claim
130 words
A computer implemented method, comprising the steps
of: (a) receiving an incoming video or audio signal; (b) determining whether the incoming video or audio
signal includes advertisement specific data of an
advertiser; (c) capturing and storing the advertiser specific
data determined in said step (b); and (d) selectively performing, responsive to the
request of a user, at least one of the following steps: (d1) printing the advertiser specific data
including current and previous advertiser specific
data upon request; (d2) displaying the advertiser specific data
including current and previous advertiser specific
data upon request; (d3) obtaining an advertiser destination
number from the advertiser specific data and
automatically attempting to establish voice
connection with the advertiser upon request; (d4) providing directions to an advertiser
location; and (d5) determining a geographically preferred
advertiser.
Claim 2
Dependent Claim
137 words
A computer implemented method according to claim 1,
wherein said step (b) further comprises the steps of: (b1) determining whether the incoming video or
audio signal comprises an amplitude modulated (AM)
signal, a frequency modulated (FM) signal or a
television signal; (b2) responsive to said step (b1), performing
at least one of the following steps: (b2-1) determining whether the AM signal
includes the advertisement specific data of the
advertiser by analyzing embedded tones in low
frequency component of the AM signal; (b2-2) determining whether the FM signal
includes the advertisement specific data of the
advertiser by analyzing supra or super audible
data carriers in the FM subcarrier channel of
the FM signal; and (b2-3) determining whether the television
signal includes the advertisement specific data
of the advertiser by analyzing a vertical
retrace interval of the television signal.
Claim 3
Dependent Claim
97 words
A computer implemented method according to claim 1,
wherein said step (d4) further includes the steps of: (d4-1) identifying the advertiser from the
advertiser specific data; (d4-2) obtaining the advertiser location
from the advertiser specific data or an
auxiliary advertiser database; (d4-3) obtaining a current location of the
user utilizing a global positioning system; (d4-4) mapping the current location of the
user with the advertiser location; (d4-5) determining a travel route from the
current location of the user to the advertiser
location; (d4-6) at least one of displaying and
printing the travel route to the advertiser
location.
Claim 4
Dependent Claim
97 words
A computer implemented method according to claim 1,
wherein said step (d5) further includes the steps of: (d5-1) identifying a plurality of
advertisers from the advertiser specific data; (d5-2) obtaining advertiser locations of
the plurality of advertisers from the
advertiser specific data or an auxiliary
advertiser database; (d5-3) obtaining a current location of the
user utilizing a global positioning system; (d5-4) mapping the current location of the
user with the advertiser locations; (d5-5) determining the geographically
preferred advertiser responsive to said mapping
step (d5-4); and (d5-6) at least one of displaying and
printing the geographically preferred
advertiser.
Claim 5
Dependent Claim
364 words
A computer system, comprising: an input device detector and decoder processor,
receiving an incoming video or audio signal, and
determining whether the incoming video or audio signal
includes advertisement specific data of an advertiser; a data processor, operatively coupled to said input
device detector and decoder processor, said data
processor capturing and storing the advertiser specific
data; a printer connected to said data processor; a display connected to said data processor; a user positioning system connected to said data
processor; and a telephone connected to said data processor, wherein said data processor selectively performing,
responsive to the request of a user, at least one of the
following functions: (1) printing the advertiser specific data on
said printer including current and previous
advertiser specific data upon request; (2) displaying the advertiser specific data on
said display including current and previous
advertiser specific data upon request; (3) obtaining an advertiser destination number
from the advertiser specific data and automatically
attempting to establish voice connection with the
advertiser upon request using said telephone; (4) providing directions to an advertiser
location by performing the following functions: (4-1) identifying the advertiser from the
advertiser specific data; (4-2) obtaining the advertiser location
from the advertiser specific data or an
auxiliary advertiser database; (4-3) obtaining a current location of the
user utilizing said user positioning system; (4-4) mapping the current location of the
user with the advertiser location; (4-5) determining a travel route from the
current location of the user to the advertiser
location; (4-6) at least one of displaying on said
display and printing on said printer the travel
route to the advertiser location; (5) determining a geographically preferred
advertiser by performing the following functions: (5-1) identifying a plurality of
advertisers from the advertiser specific data; (5-2) obtaining advertiser locations of
the plurality of advertisers from the
advertiser specific data or an auxiliary
advertiser database; (5-3) obtaining a current location of the
user utilizing said user positioning system; (5-4) mapping the current location of the
user with the advertiser locations; (5-5) determining the geographically
preferred advertiser responsive to said mapping
function (5-4); (5-6) at least one of displaying on said
display and printing on said printer the
geographically preferred advertiser.
Claim 6
Dependent Claim
155 words
A computer system according to claim 5, wherein said
input device detector and decoder processor determines
whether the incoming video or audio signal includes
advertisement specific data of an advertiser by
performing the following functions: (1) determining whether the incoming video or
audio signal comprises an amplitude modulated (AM)
signal, a frequency modulated (FM) signal or a
television signal; (2) responsive to said function (1),
performing at least one of the following functions: (2-1) determining whether the AM signal
includes the advertisement specific data of the
advertiser by analyzing embedded tones in low
frequency component of the AM signal; (2-2) determining whether the FM signal
includes the advertisement specific data of the
advertiser by analyzing supra or super audible
data carriers in the FM subcarrier channel of
the FM signal; and (2-3) determining whether the television
signal includes the advertisement specific data
of the advertiser by analyzing a vertical
retrace interval of the television signal.
Claim 7
Dependent Claim
343 words
A computer readable tangible medium storing
instructions for implementing a process driven by a
computer, the instructions instructing the computer to
perform the process of capturing advertiser information
received from an audio or video signal, said computer
readable tangible medium storing instructions instructing
the computer to implement the following: (a) receiving an incoming video or audio signal; (b) determining whether the incoming video or audio
signal includes advertisement specific data of an
advertiser; (c) capturing and storing the advertiser specific
data determined in said step (b); and (d) selectively performing, responsive to the
request of a user, at least one of the following steps: (d1) printing the advertiser specific data
including current and previous advertiser specific
data upon request; (d2) displaying the advertiser specific data
including current and previous advertiser specific
data upon request; (d3) obtaining an advertiser destination
number from the advertiser specific data and
automatically attempting to establish voice
connection with the advertiser upon request; (d4) providing directions to an advertiser
location, said step (d4) including the steps of: (d4-1) identifying the advertiser from the
advertiser specific data; (d4-2) obtaining the advertiser location
from the advertiser specific data or an
auxiliary advertiser database; (d4-3) obtaining a current location of the
user utilizing a global positioning system; (d4-4) mapping the current location of the
user with the advertiser location; (d4-5) determining a travel route from the
current location of the user to the advertiser
location; (d4-6) at least one of displaying and
printing the travel route to the advertiser
location; (d5) determining a geographically preferred
advertiser, said step (d5) including the steps of: (d5-1) identifying a plurality of
advertisers from the advertiser specific data; (d5-2) obtaining advertiser locations of
the plurality of advertisers from the
advertiser specific data or an auxiliary
advertiser database; (d5-3) obtaining a current location of the
user utilizing a global positioning system; (d5-4) mapping the current location of the
user with the advertiser locations; (d5-5) determining the geographically
preferred advertiser responsive to said mapping
step (d5-4); (d5-6) at least one of displaying and
printing the geographically preferred
advertiser.
Claim 8
Dependent Claim
138 words
A computer readable tangible medium according to
claim 7, wherein said step (b) further comprises the
steps of: (b1) determining whether the incoming video or
audio signal comprises an amplitude modulated (AM)
signal, a frequency modulated (FM) signal or a
television signal; (b2) responsive to said step (b1), performing
at least one of the following steps: (b2-1) determining whether the AM signal
includes the advertisement specific data of the
advertiser by analyzing embedded tones in low
frequency component of the AM signal; (b2-2) determining whether the FM signal
includes the advertisement specific data of the
advertiser by analyzing supra or super audible
data carriers in the FM subcarrier channel of
the FM signal; and (b2-3) determining whether the television
signal includes the advertisement specific data
of the advertiser by analyzing a vertical
retrace interval of the television signal.
Claim 9
Dependent Claim
289 words
In a computer system including an input device
detector and decoder processor receiving an incoming
video or audio signal, and determining whether the
incoming video or audio signal includes advertisement
specific data of an advertiser, a data processor
operatively coupled to said input device detector and
decoder processor, said data processor capturing and
storing the advertiser specific data, a printer or a
display connected to said data processor, a computer
implemented method, comprising the steps of: (a) receiving the incoming video or audio signal; (b) determining whether the incoming video or audio
signal includes advertisement specific data of an
advertiser by performing at least one of the following
steps: (b1) determining whether the incoming video or
audio signal comprises an amplitude modulated (AM)
signal, a frequency modulated (FM) signal or a
television signal; (b2) responsive to said step (b1); performing
at least one of the following steps: (b2-1) determining whether the AM signal
includes the advertisement specific data of the
advertiser by analyzing embedded tones in low
frequency component of the AM signal; (b2-2) determining whether the FM signal
includes the advertisement specific data of the
advertiser by analyzing supra or super audible
data carriers in the FM subcarrier channel of
the FM signal; (b2-3) determining whether the television
signal includes the advertisement specific data
of the advertiser by analyzing a vertical
retrace interval of the television signal; (c) capturing and storing the advertiser specific
data determined in said step (b); and (d) selectively performing, responsive to the
request of a user, at least one of the following steps: (d1) printing the advertiser specific data
including current and previous advertiser specific
data upon request; (d2) displaying the advertiser specific data
including current and previous advertiser specific
data upon request.
Claim 10
Dependent Claim
222 words
A communication system, comprising: an advertising broadcasting device broadcasting
advertisement specific data of an advertiser in a
broadcast signal; an advertising receiving device receiving the
broadcast signal from said advertising broadcasting
device; an input device detector and decoder processor,
receiving the broadcast signal from said advertising
receiving device as an incoming video or audio signal,
and determining whether the incoming video or audio
signal includes the advertisement specific data of the
advertiser; a data processor, operatively coupled to said input
device detector and decoder processor, said data
processor capturing and storing the advertiser specific
data; a printer connected to said data processor; a display connected to said data processor; a user positioning system connected to said data
processor; and a telephone connected to said data processor, wherein said data processor selectively performing,
responsive to the request of a user, at least one of the
following functions: (1) printing the advertiser specific data on
said printer including current and previous
advertiser specific data upon request; (2) displaying the advertiser specific data on
said display including current and previous
advertiser specific data upon request; (3) obtaining an advertiser destination number
from the advertiser specific data and automatically
attempting to establish voice connection with the
advertiser upon request using said telephone; (4) providing directions to an advertiser
location; and (5) determining a geographically preferred
advertiser.
Claim 11
Dependent Claim
155 words
A communication system according to claim 10,
wherein said input device detector and decoder processor
determines whether the incoming video or audio signal
includes advertisement specific data of an advertiser by
performing the following functions: (1) determining whether the incoming video or
audio signal comprises an amplitude modulated (AM)
signal, a frequency modulated (FM) signal or a
television signal; (2) responsive to said function (1),
performing at least one of the following functions: (2-1) determining whether the AM signal
includes the advertisement specific data of the
advertiser by analyzing embedded tones in low
frequency component of the AM signal; (2-2) determining whether the FM signal
includes the advertisement specific data of the
advertiser by analyzing supra or super audible
data carriers in the FM subcarrier channel of
the FM signal; and (2-3) determining whether the television
signal includes the advertisement specific data
of the advertiser by analyzing a vertical
retrace interval of the television signal.
Claim 12
Dependent Claim
26 words
A communication system according to claim 10,
wherein said advertising receiving device comprises at
least one of a television, an FM radio or an AM radio.
Claim 13
Independent Claim
61 words
A method of receiving broadcast advertising
data, comprising: a) receiving a broadcast transmission that
includes an advertising message containing advertisement
specific data, and b) selectively performing user selected steps,
utilising said advertisement specific data, to provide
the user with further data related to the advertisement,
in a time frame independent of the period during which
the transmission of the message occurred.