EP0772360A2
Expired / Lapsed
EP
⏱️ 0.0 years remaining
Video data receiving apparatus, video data transmitting apparatus, and broadcasting system
Assignee: Sony Corp
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Filing: 1996-10-28
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Granted: —
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Expires: 2016-10-28
Abstract
Abstract Video data including a program and advertisements (CMs) are transmitted to a viewer. On the transmission side (100) before the program data which is the main object of transmission, all CMs which may be transmitted during that program are transmitted in a package. On the reception side (200), the CMs are stored in a storing unit. The program data is outputted while appropriately inserting the CMs stored in the storing unit in the program based on output conditions set by the viewer. The program can be provided in a form required of the viewer:- for example, absolutely no CMs, 30 seconds of CMs every 30 minutes, one minute of CMs every 30 minutes, or one minute of CMs every 15 minutes.
Inventors
- 👤 Kan c/o Sony Corp. Int. Prop. Dep. Ebisawa
Bibliographic Details
Application Number
—
Jurisdiction
EP
Data Source
google_patents
Last Synchronized
2026-10-29 23:59
CPC Classifications
H; H04; H04H; H04H60/00; H04H60/09; H04H60/14; H04H60/15; H04N; H04N21/00; H04N21/20; H04N21/25; H04N21/266; H04N21/2668; H04H20/00; H04H20/12; H04H20/14; H04H20/28; H04H20/65; H04H20/76; H04H20/77; H04H20/81; H04H60/16; H04H60/21; H04N21/254; H04N21/2543; H04N21/40; H04N21/43; H04N21/442; H04N21/44213; H04N21/44222; H04N21/47; H04N21/472; H04N21/4722; H04N21/80; H04N21/81; H04N21/812; H04N7/00; H04N7/16; H04N7/162; H04N7/173; H04N7/17345
Claims Analysis
Total Claims: 13
Claim 1
Independent Claim
99 words
A video data receiving apparatus, comprising: a receiving means for receiving program data to display program video and commercial data to display commercial video; an input means for inputting insertion condition data instructing insertion timing and/or insertion quantity of said commercial data inserted into said program data; a display means for displaying said program video and/or said commercial video; and an insertion means for inserting said commercial data into said program data based on said insertion condition data instructing said insertion timing and/or said insertion quantity inputted by said input means and providing the data to said display means.
Claim 2
Dependent Claim
51 words
A video data receiving apparatus as set forth in claim 1, wherein said input means inputs data indicating a number of times of insertion of said commercial video inserted into said program data and displayed time period of said inserted commercial video as the insertion condition data instructing said insertion quantity.
Claim 3
Dependent Claim
35 words
A video data receiving apparatus as set forth in claim 1, wherein said input means input data indicating equal time interval or not equal time interval as the insertion condition data instructing said insertion timing.
Claim 4
Dependent Claim
71 words
A video data receiving apparatus as set forth in claim 1, wherein; said receiving means receives commercial data containing a plurality of types of commercial video, said input means inputs selecting data to select desired commercial video from among said plurality of types of commercial video, and said insertion means inserts said commercial data indicated in said selecting data into said program data and provide the data to said displaying means.
Claim 5
Dependent Claim
138 words
A video data receiving apparatus as set forth claim 1, wherein; said input means inputs first data indicating the insertion form that said program data is discarded during the time said commercial data is inserted and second data indicating the insertion form that output timing of said program data is delayed during the time said commercial data is inserted selectively, said insertion means, when said first data is inputted by said input means, discards said program data during the time corresponding to the time said commercial data is inserted and inserts said commercial data into said program data, and when said second data is inputted by said input means, delays the output timing of said program data during the time corresponding to the time said commercial data is inserted and inserts said commercial data into said program data.
Claim 6
Dependent Claim
39 words
A video data receiving apparatus as set forth in claim 1, further comprising; an output means for outputting said inserting condition data instructing said insertion timing and/or said insertion quantity inputted by said input means to a communication time.
Claim 7
Dependent Claim
98 words
A video data transmitting apparatus, comprising: a multiplexing means for multiplexing program data to display program video and commercial data to display commercial video in a manner so that they can be demultiplexed and so that said commercial data can be inserted into said program data based on insertion condition data instructing insertion timing and/or insertion quantity at receiving side: a transmitting means for transmitting said program data and said commercial data multiplexed by said multiplexing means to said receiving side; and a receiving means for receiving data indicating said insertion condition data transmitted from said receiving side.
Claim 8
Dependent Claim
29 words
A video data transmitting apparatus as set forth in claim 7, further comprising a storing means for storing said data indicating said insertion condition data received said receiving means.
Claim 9
Dependent Claim
40 words
A video data transmitting apparatus as set forth in claim 7, wherein said multiplexing means multiplexes said program data and said commercial data in the form of that said program data is arranged in the rear of said commercial data.
Claim 10
Dependent Claim
42 words
A video data transmitting apparatus as set forth in claim 7, wherein said multiplexing means multiplexes said program data and said commercial data in the form of that said commercial data is arranged in a vertical synchronization period of said program data.
Claim 11
Dependent Claim
41 words
A video data transmitting apparatus as set forth in claim 7, wherein said multiplexing means mupltiplexes first channel data containing said program data and second channel data in which said commercial data is arranged as same data appears on predetermined cycle.
Claim 12
Dependent Claim
187 words
A broadcasting system comprising: a multiplexing means for multiplexing program data for displaying program video and commercial data for displaying commercial video; a transmitting means for transmitting said program data and said commercial data multiplexed by said multiplexing means; a receiving means for receiving said program data and said commercial data; an input means for inputting insertion condition data instructing insertion timing and/or insertion quantity of said commercial data into said program data/ an output means for outputting said insertion condition data instructing said insertion timing and/or said insertion quantity inputted by said input means to a communication line; a display means for displaying said program video and/or said commercial video; an insertion means for inserting said commercial data into said program data based on said insertion condition data instructing said insertion timing and/or said insertion quantity inputted by said input means and providing the data to said display means; a receiving means for receiving data indicating said insertion condition data transmitted said output means via said communication line; and a storing means for storing said data indicating said insertion condition data received by said receiving means.
Claim 13
Dependent Claim
61 words
A video data transmitting apparatus, comprising a multiplexing means for multiplexing program data for displaying program video and commercial data for displaying commercial video based on insertion condition data instructing insertion timing and/or insertion quantity transmitted from receiving side; and a transmitting means for transmitting said program data and said commercial data multiplexed by said multiplexing means to said receiving side.
References Cited (Backward Citations)
No citation records indexed.
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